Digital Signage Expo 2017 to Present 'Practical Lessons Learned From a Digital Signage Network Overhaul'

Digital Signage Expo (DSE) announced Jan. 23, that as part of its Digital Signage End Users Seminar Program at DSE 2017 will offer a session entitled, “Practical Lessons Learned From a Digital Signage Network Overhaul.”

On March 30 at 9 a.m., Steven Schultz, director of information technology for Jacksonville Aviation Authority and Colleen Hamilton, principal of Art of Context, will co-present a session that will demonstrate how Jacksonville International Airport implemented a digital signage solution that unified displays for baggage, flight and gate information as well as screens for common-use ticket counters, advertising and wayfinding.

Attendees will learn to:

Identify and mitigate risk factors when rolling out a digital signage project for critical operations functions.

Identify areas where a unified approach to digital signage can minimize integration costs in the short-term and operation costs in the long-term.

Recognize how to organize a digital signage project to streamline the approval process.

“Technology in an airport environment can be very public, and carries to potential to go badly in a very public way, said Schultz. “Highly visible projects must be approached in a way to minimize risk, meet all stakeholder needs, and be highly supportable. JAA's digital signage deployment specifically focused on these factors to create a fantastic traveler experience.”