Clear Channel Airports Renews Contract with South Bend International Airport

Clear Channel Airports (CCA) on March 7, announced that South Bend International Airport (SBN) has awarded it a five-year contract with a five year extension option to provide a digital media program.

The new advertising network with allow national and regional advertisers to reach a diverse passenger base travelling through SBN. CCA has been the out of home (OOH) advertising provider to SBN since 1994 and CCA will begin installing the new digital media program May 1.

For the new advanced advertising program, CCA will invest in a new state of the art video wall, located in SBN’s baggage claim area. Other elements of this innovative advertising network include:

Seven high-impact lit tension fabric displays (TFDs) by the baggage claim inventory

Two baggage claim/lobby locations will be developed for sponsorship – a luxury branded seating area and branded business center

Two additional non-lit TFDs will be located in the pre-security inventory

Eye catching curved hanging banners in the concourse inventory

An opportunity for a branded concourse business area, including non-lit TFDs and column wraps

Four large format floor wrap

Passengers will enjoy two charging stations for added convenience in the concourse area

“We are pleased with the investment Clear Channel Airports is making at South Bend International Airport,” said Mike Daigle, executive director, SBN “This investment will provide additional amenities and eye-catching opportunities that will benefit advertisers along with the traveling public.”

Additionally, a Nielsen study released in 2016 shows that nearly 60 percent of business and leisure travelers believe that advertising in airports is an indicator of high-quality brands and products, and more than three-quarters of leisure and business travelers say they notice airport digital ads, with over one-third of travelers surveyed confirming they’ve visited a website or used an app to find out more about a product or service they saw advertised inside an airport.

“For more than 20 years, South Bend International Airport has partnered with us to challenge conventional advertising and provide its residents and visitors with highly sophisticated and engaging campaigns while they’re traveling through the airport,” said John Moyer, senior vice president, business development, Clear Channel Airports. “South Bend is a very valuable partner for us and this partnership has in turn enabled Clear Channel Airports the continuous opportunity to develop impactful advertising opportunities for brands, big and small, to tell their stories and engage with travelers in new and unique ways.”