Sekisui SPI appoints design strategist consultant

Thermoplastics manufacturer, Sekisui SPI, has hired Karyn McAlphin as its design strategist consultant. She will focus on the company's designLab product branding and design development, emphasizing innovation and customer collaboration. She will collaborate with David Scott, global creative, on design direction, and work closely with Beth Larson, designLab manager, on increasing development in the lab.

McAlphin has over 18 years of experience in aircraft interior product development and is an accomplished brand management strategist with extensive marketing experience in the airline industry, specifically in cabin design and branding for new aircraft specifications and retrofits. She holds two Bachelor of Arts degrees from UCLA in Fine Arts and from Brooks Institute in Photographic Illustration.

Ronn Cort, COO & president of Sekisui SPI stated, “Karyn’s relationship with us started when she was a customer working for US Airways. The voice of the customer is the one we must listen to most carefully. So, I am very pleased Karyn has joined us on our journey of continuous improvement.”

McAlphin recently worked with Voices for CASA Children, a non-profit organization that helps recruit and support court-appointed special advocates (CASAs) who speak on behalf of abused or neglected children. When asked about why she is re-emerging in the aviation interiors industry she replied, “I'm eager to get back into aviation and reconnect with the various aircraft manufacturers, designers, and suppliers with whom I've worked in the past.”