Due to the recent rise of the Covid-19 infection figures worldwide, and the associated increase in travel restrictions, Mesago Messe Frankfurt has decided to hold Formnext 2020 virtually. The digital event will be named Formnext Connect.
Formnext 2020 was previously planned as a hybrid trade fair, with the on-site event at the Frankfurt exhibition grounds plus a digital add-on component.
“The current rise of the Covid-19 infection figures in Germany, Europe and around the world have led to increasing uncertainty among exhibitors and visitors. Together with the renewed tightening of official and in-house travel restrictions, this will no longer allow the otherwise highly international Formnext to be carried out in the accustomed quality,” stated Petra Haarburger, president of Mesago Messe Frankfurt.
Sascha F. Wenzler, vice president Formnext Mesago Messe Frankfurt, commented: “We have been planning Formnext 2020 for months now. We have done this consistently and with the full support of our Exhibitor Advisory Board and with the highest level of protection and safety for the health of our exhibitors and visitors. In doing so, we examined the entire layout of the fair from scratch from the halls with all entrances, booths, to the aisles.
“We devised completely new stand construction packages, spacing and communication areas in accordance with the health and hygiene concept agreed with the authorities. Our disappointment at the end of the summer is all the greater now that we have to recognise that the course of the pandemic is destroying our efforts to make these personal encounters possible again.”
Formnext Connect will take place from 10-13 November 2020 and will offer a wide range of digital services. These include exhibitor presentations in showrooms (products, information, videos, chat function, lead generation / lead tracking), intelligent matchmaking with all participants supported by AI, live streaming and on-demand content of the supporting program and webinars as well as the scheduling / assignment of appointments for online meetings with exhibitors.