Anuvu Becomes Asiana Airlines’ Content Service Provider

As of this month, Anuvu has entered an agreement to serve as Seoul, South Korea-based Asiana Airlines’ content service provider (CSP) across its global network. The news follows Anuvu’s announcement that it was selected as Royal Brunei’s CSP last month.

The partnership will see Anuvu expand Asiana Airlines’ in-flight entertainment (IFE) offering to include worldwide films and diverse TV options as part of a broader array of premium media and content options.

The IFE content, managed by Anuvu, will be offered to passengers across a variety of seatback and overhead screens as well as wireless streaming onboard Asiana Airlines’ fleet, which is currently equipped with Panasonic Avionics’ eX2, eX3, eFX, eXW, and SK3 systems.

“We are excited to expand our services into a new territory with Asiana Airlines, a partner who shares our passion for elevating the customer experience,” said Estibaliz Asiain, Anuvu’s SVP Media & Content. “We look forward to seeing what we can accomplish together.”

Young Joo Lee, Asiana Airlines’ general manager, commented, “In the short time we have worked together, the [Anuvu] team has already demonstrated that they are reliable and enthusiastic specialists in the industry. We are thrilled to build our partnership with them.”

Elsewhere, the carrier recently announced that it was distributing laptop sleeves created from old uniforms to valued employees and customers in a bid to improve its sustainability credentials. Choi Suk-byung, head of Asiana Airlines’ Environmental, Social and Governance (ESG) taskforce, told Korea JoongAng Daily, “We also plan on using them as an opportunity to make our employees participate in ESG management.”

In late December 2021, Korea’s Fair Trade Commission gave conditional approval for South Korea’s flag carrier Korean Air to acquire a 60% stake in Asiana Airlines with a view to merging the two. The European Union is set to announce the results of its review of the deal in mid-February.