Posted on 9/17/2019
For anyone that travels in premium cabins a lot, there seem to be a few moving goalposts when it comes to an internationally standardised product. Where some carriers believe business class comes with all bells and whistles, such as chauffeur drive, the same carrier might not believe in pyjamas. While some offer dine on demand, they might not offer complimentary WiFi.
This seemingly differing approach to Business Class means that passengers will find different carriers’ premium cabins appealing for different reasons. But we ask, should there be an international benchmark that all carriers should aspire to achieve, before deciding to deliver more?
In the never ending quest to lure these lucrative and often brand loyal passengers, it...