Posted on 12/22/2022
For so many, the writing has been on the wall for First Class. After all, the gulf between First and Business Class was bridged by a wave of suites, fully flat beds and all-aisle access in the larger more affordable J class cabin. This means for many now, the upgrade to First Class simply meant slightly better amenities, enhanced food and drink and more personalised service.
That is partly because airlines over the past decade have invested heavily into a halo product that’s not at the front of the plane, but the most sought after instead. For some airlines that’s meant the removal of First Class altogether, for others a new hybrid Premium Business Class has been developed, and then most recently, for the likes of Lufthansa, an entirely new ...